We are fireup Labs

At FireUp Labs we aim to make a meaningful difference to startups, and the lives of the people we work with. We have built the world’s only ecosystem that enables founding teams to grow their companies into global powerhouses.

This holistic ecosystem is a melting pot of ideas, innovation, strategies, tech, data, and tried and tested methodologies. We systematically turn breakthrough ideas into viable products and empower them to make a global impact. We take you beyond colorful dashboards, PPTs, and complex spreadsheets.

We are hands-on, we partner with you, we give you the lowdown, we make it work with as much fervor as you do. Our ambition is to help the world’s most talented entrepreneurs build global brands effortlessly and to have lots of fun while we do that. Yes, we truly enjoy what we do and that’s what makes us the passionate lot we are!
We are stoked, are you?
Varun Mahajan
Founder and CEO

This is the story of two founders who left their comfortable jobs

Stuck in the rut with a 9-5 corporate job constantly thinking about starting my own startup
Fine-tuned the idea, but still skeptical and finally gathered up the courage to quit my job
Happy, Proud, Excited. Dream business launched. But, initial euphoria ends and challenges & frustrations begin
1 year on, still lost. Finances shrinking so began some side projects
Co-founder joins. Two minds better than one? Silver lining finally appears
MVP Perfected and launched - sweet taste of success with 5000 vendors onboarded in 3 months
Multinational team formed. More co-founders join. Also realised that all startups face the same problems I did
Identified an opportunity to address this and help startups. And, FireUp Labs is born with a vision
Helped 50+ startups grow and thrive
Looking forward to further expand network, strengthen capabilities, and create more happy customers.

This is the story of two founders who left their comfortable jobs

Stuck in the rut with a 9-5 corporate job constantly thinking about starting my own startup
Fine-tuned the idea, but still skeptical and finally gathered up the courage to quit my job
Happy, Proud, Excited. Dream business launched. But, initial euphoria ends and challenges & frustrations begin
1 year on, still lost. Finances shrinking so began some side projects
Co-founder joins. Two minds better than one? Silver lining finally appears
MVP Perfected and launched - sweet taste of success with 5000 vendors onboarded in 3 months
Multinational team formed. More co-founders join. Also realised that all startups face the same problems I did
Identified an opportunity to address this and help startups. And, FireUp Labs is born with a vision
Helped 50+ startups grow and thrive
Looking forward to further expand network, strengthen capabilities, and create more happy customers.

Our Story

Like most founders our story started with similar challenges - the frustrations with limited budgets, good quality talent not interested in working for startups or too expensive, high product development costs, difficulty in finding product-market fit, and so on. Good marketing agencies were expensive, cost of technology innovation was too high. It was difficult to scale to different geographies because of budget constraints and local know-how and the cost of SAAS subscriptions and agency fees were unaffordable. And this was just the beginning!

While interacting with other startup founders, we repeatedly saw the same problems being faced by them too. To address these exact problems, FireUp Labs was born.

We’ve since helped 50+ startups scale FireUp their businesses and scale them including Emerging Tech startups, Enterprise software startups, SaaS startups, Ed Tech startups, Fintech startups, e-commerce startups, Healthcare startups, Media startups, Retail startups, Energy startups, HR tech Startups and more.

Meet the FiredUp team

The core team at FireUp labs is what you get when 5 people with diverse experiences come together bound by their common passion for digital technologies and a genuine desire to make a difference in the startup scene.

We focus on People more than Profits and on Values more than Valuation. We are direct, passionate, and very invested in creating great experiences and even better results for our clients.

And we love to talk.
When it comes to business strategy and marketing, Sana asks a lot of questions but she asks the right questions. And it’s almost magical how she can use the responses to create a marketing blueprint that’s nothing short of genius.She has had an interesting career graph starting from teaching at the university to crafting high-return marketingstrategies for tech startups. During her career spanning over 10 years, she has donned many hats including a SaaS Marketing Strategist, Content Strategist, and Marketing Wizard.

Basically, if it has something to do with design and marketing, she's probably done it.Sana personifies boundless energy, brilliant creativity, and a genuine interest in helping our clients achieve theirgoals. She brings to the table her wealth of knowledge in design, marketing, and content and an uncanny abilityto assess complex information and simplify it into the simplest of terms.

Quick facts about Sana

Favorite emoji
Dancer
Favorite Quote
"Marketing is a race without a finishing line”― Philip Kotler
Out of Office
Sana loves spending time with friends & anything that involves being outdoors.
Start-up questions? Ask Varun! That’s what we say at FireUp Labs. Varun has successfully consulted several startups in digital technology, but that’s not the only reason he is an expert. Having started two startups - Varselor and FireUp Labs, he understands this game in and out. Varun has experience of over 15 years in sales, business management, and digital technologies.

He was the Head of Sales at Sage before he quit his high-flying job to start Varselor, armed with an idea and a passion.Since then, he has sweated it out, lived the frustrations of an early startup, made mistakes and learned from them, and tasted success and business growth.

He is a great believer in the power of digital technologies to fuelstartup growth. There’s an unmistakable sparkle in his eyes when he talks about agile methodologies and the future of digital.

Quick facts about Varun

Favorite emoji
Superhero
Favorite Quote
“You've got to start with the customer experience and work back toward the technology not the other way around.”
– Steve Jobs
Out of Office
He plays Squash and Thai boxing, and listens to podcasts. Great on the dancefloor and can turn heads with his moonwalk à la Michael Jackson.
Adnane is the official voice of FireUp Labs, and who better! After all, he can speak fluent English, French, German, Arabic, Italian, and Romanian. He has worked in some of the largest hotels in France, Germany, and Dubai and brings to the table multicultural insights that are a great asset for our customer-centric approach. Not just multilingual, Adnane is also multitalented and is our all-rounder go-to guy.

Apart from Business Development and Client Servicing, he also plays cameo roles as Events Manager and Public Relations Manager and anything else that needs able leadership. We literally don’t know what we would do without him. For a man with many talents, though, the first thing you notice about Adnane is his affability. No wonder he has great and friendly relations with all our clients. He puts sincere efforts into understanding client needs and providing a first-class experience

Quick facts about Adnane

Favorite emoji
Beer Mug
Favorite Quote
“The most important thing in communication is to hear what isn’t being said” - Peter Drucker
Out of Office
When he’s not manning the fort in our agency, he can be found exercising his artistic talents in his painting studio.
No one gets as passionate about emerging technologies as Tarun. He grew up watching sci-fi movies and was inspired by how emerging technologies help turn fiction into reality. Over time, Tarun figured out how to isolate technology from its dazzling appeal and use it to solve real-world problems; and thisremains his top strength. As a Client Partner, Tarun works closely with our clients and helps them articulate their digital needs. He suggests out-of-the-box approaches to navigate the digital way to get great business success. He is in charge of all project deliveries and ensures that the complementary customer experience is always superior.

Tarun has more than a decade of experience in account service for Enterprise Software, SaaS, and Emerging technology startups across North America, Asia Pacific, the Middle East, and India. His career highlights include delivering digital transformation to fortune 500 companies such as Sumitomo, Fujitsu, Alturki Group. Besides digital transformation, he has also helped multiple early-stage startups go from idea to $1m+ revenue in less than 1 year.

Quick facts about Tarun

Favorite emoji
Tumbler Glass
Favorite Quote
“The biggest room in the world is the room for improvement.”
- Helmut Schmidt
Out of Office
When Tarun is not working, you can find him hanging out with friends or listening to electronic music. He is also a food critic.
As the Head of our design practice, Fakhri brings outstanding creativity. But he also goes a few steps beyond to connect the designs with real people. His design thinking approach and a strong inclination towards creating immersive experiences through designs make his design strategy truly unique and impactful.Fakhri firmly believes that design is more than just art - it is where art, science, and technology meet to create superior experiences that take you closer to business goals.

All the designs that are created at FireUp labs must pass Fakhri’s strict scrutiny. Even though even-tempered and a wonderful guy to work with, he is known to fight tooth and nail to justify a good design. Fakhri has held a range of design roles throughout his career. His areas of expertise include human-
centered design, user interface design, design systems, and graphic design. Basically, he is the go-to guy for all things design.

Quick facts about Fakhri

Favorite emoji
Artist
Favorite Quote
“Design adds value faster than it adds costs.” - Joel Spolsky
Out of Office
He loves sports and health coaching.
Alexandra is enthusiasm and confidence personified! She is an excellent communicator and is multilingual, too. A native French speaker from Belgium , she has lived in multiple countries and speaks fluent Arabic, Romanian, and English, too. With exposure to multiple languages and cultures, she has the unmistakable flair for connecting well with people and efficiently communicating with them.

This is exactly why Alexandra is our rockstar sales executive at FireUp Labs. She is in charge of lead generation, and sales. Apart from this, she is also the one on the team to bring in some much-needed laughter and laid-back vibes.

Her friendliness and the energy she brings with her is infectious. She puts a lot of passion into everything that she does and it shows up in her work. And from time to time, her bubbly cheerfulness is a much-needed boost to all of us in the team!

Quick facts about Alexandra

Favorite emoji
Books
Favorite Quote
“Sales Success is 80% Attitude and only 20% Aptitude.” — Brian Tracy
Out of Office
Reading fiction novels
Sana
Chief Marketing Rockstar
When it comes to business strategy and marketing, Sana asks a lot of questions but she asks the right questions. And it’s almost magical how she can use the responses to create a marketing blueprint that’s nothing short of genius.She has had an interesting career graph starting from teaching at the university to crafting high-return marketingstrategies for tech startups. During her career spanning over 10 years, she has donned many hats including a SaaS Marketing Strategist, Content Strategist, and Marketing Wizard.

Basically, if it has something to do with design and marketing, she's probably done it.Sana personifies boundless energy, brilliant creativity, and a genuine interest in helping our clients achieve theirgoals. She brings to the table her wealth of knowledge in design, marketing, and content and an uncanny abilityto assess complex information and simplify it into the simplest of terms.

Quick facts about Sana

Favorite emoji
Dancer
Favorite Quote
"Marketing is a race without a finishing line”― Philip Kotler
Out of Office
Sana loves spending time with friends & anything that involves being outdoors.
Varun
Chief Everything Officer
Start-up questions? Ask Varun! That’s what we say at FireUp Labs. Varun has successfully consulted several startups in digital technology, but that’s not the only reason he is an expert. Having started two startups - Varselor and FireUp Labs, he understands this game in and out. Varun has experience of over 15 years in sales, business management, and digital technologies.

He was the Head of Sales at Sage before he quit his high-flying job to start Varselor, armed with an idea and a passion.Since then, he has sweated it out, lived the frustrations of an early startup, made mistakes and learned from them, and tasted success and business growth.

He is a great believer in the power of digital technologies to fuelstartup growth. There’s an unmistakable sparkle in his eyes when he talks about agile methodologies and the future of digital.

Quick facts about Varun

Favorite emoji
Superhero
Favorite Quote
“You've got to start with the customer experience and work back toward the technology not the other way around.”
– Steve Jobs
Out of Office
He plays Squash and Thai boxing, and listens to podcasts. Great on the dancefloor and can turn heads with his moonwalk à la Michael Jackson.
Adnane
Chief Customer Success Officer
Adnane is the official voice of FireUp Labs, and who better! After all, he can speak fluent English, French, German, Arabic, Italian, and Romanian. He has worked in some of the largest hotels in France, Germany, and Dubai and brings to the table multicultural insights that are a great asset for our customer-centric approach. Not just multilingual, Adnane is also multitalented and is our all-rounder go-to guy.

Apart from Business Development and Client Servicing, he also plays cameo roles as Events Manager and Public Relations Manager and anything else that needs able leadership. We literally don’t know what we would do without him. For a man with many talents, though, the first thing you notice about Adnane is his affability. No wonder he has great and friendly relations with all our clients. He puts sincere efforts into understanding client needs and providing a first-class experience

Quick facts about Adnane

Favorite emoji
Beer Mug
Favorite Quote
“The most important thing in communication is to hear what isn’t being said” - Peter Drucker
Out of Office
When he’s not manning the fort in our agency, he can be found exercising his artistic talents in his painting studio.
Tarun
Chief Digital Officer
No one gets as passionate about emerging technologies as Tarun. He grew up watching sci-fi movies and was inspired by how emerging technologies help turn fiction into reality. Over time, Tarun figured out how to isolate technology from its dazzling appeal and use it to solve real-world problems; and thisremains his top strength. As a Client Partner, Tarun works closely with our clients and helps them articulate their digital needs. He suggests out-of-the-box approaches to navigate the digital way to get great business success. He is in charge of all project deliveries and ensures that the complementary customer experience is always superior.

Tarun has more than a decade of experience in account service for Enterprise Software, SaaS, and Emerging technology startups across North America, Asia Pacific, the Middle East, and India. His career highlights include delivering digital transformation to fortune 500 companies such as Sumitomo, Fujitsu, Alturki Group. Besides digital transformation, he has also helped multiple early-stage startups go from idea to $1m+ revenue in less than 1 year.

Quick facts about Tarun

Favorite emoji
Tumbler Glass
Favorite Quote
“The biggest room in the world is the room for improvement.”
- Helmut Schmidt
Out of Office
When Tarun is not working, you can find him hanging out with friends or listening to electronic music. He is also a food critic.
Fakhri
Chief Design Officer
As the Head of our design practice, Fakhri brings outstanding creativity. But he also goes a few steps beyond to connect the designs with real people. His design thinking approach and a strong inclination towards creating immersive experiences through designs make his design strategy truly unique and impactful.Fakhri firmly believes that design is more than just art - it is where art, science, and technology meet to create superior experiences that take you closer to business goals.

All the designs that are created at FireUp labs must pass Fakhri’s strict scrutiny. Even though even-tempered and a wonderful guy to work with, he is known to fight tooth and nail to justify a good design. Fakhri has held a range of design roles throughout his career. His areas of expertise include human-
centered design, user interface design, design systems, and graphic design. Basically, he is the go-to guy for all things design.

Quick facts about Fakhri

Favorite emoji
Artist
Favorite Quote
“Design adds value faster than it adds costs.” - Joel Spolsky
Out of Office
He loves sports and health coaching.
Alexandra
Sales Executive
Alexandra is enthusiasm and confidence personified! She is an excellent communicator and is multilingual, too. A native French speaker from Belgium , she has lived in multiple countries and speaks fluent Arabic, Romanian, and English, too. With exposure to multiple languages and cultures, she has the unmistakable flair for connecting well with people and efficiently communicating with them.

This is exactly why Alexandra is our rockstar sales executive at FireUp Labs. She is in charge of lead generation, and sales. Apart from this, she is also the one on the team to bring in some much-needed laughter and laid-back vibes.

Her friendliness and the energy she brings with her is infectious. She puts a lot of passion into everything that she does and it shows up in her work. And from time to time, her bubbly cheerfulness is a much-needed boost to all of us in the team!

Quick facts about Alexandra

Favorite emoji
Books
Favorite Quote
“Sales Success is 80% Attitude and only 20% Aptitude.” — Brian Tracy
Out of Office
Reading fiction novels

We would love to speak to you and know more about your startup.

Our core values guide us

Exceptional customer experience

Diverse culture

Prioritize innovation

Do the right thing

Discrimination free

Put a ding in the universe

Global citizen

The Lab Studio Model

We have a network of 9 labs and studios across the USA, India, Africa, Middle East, Singapore, France, and Germany each housing professionals from all disciplines - including technology, engineering, Artificial Intelligence,  scientists, design, Product Management, marketing, sales, and data - who work in close collaboration virtually and onsite, offering our clients a powerful combination of creative excellence, scale, agility, innovation, and an immersive customer experience.
India Lab
Dubai Studio
Tunisia Lab
San Francisco Studio
Paris Studio

Startups can be a LOT of work. Need a hand?

Book an Appointment